When somebody claims they can show you 50 things with exceptional usability, (by which I guess they mean exceptionally good ha ha) I have to believe:

(a) yes, ok, sure, fine, it is true that 99.9% of everything sucks so bad that I guess those 50 things are exceptionally good by comparison, even though in actual fact I've used some of them and they drive me bat sh*t crazy (cf. iOS; Nest thermostat; Chromecast; anything at all based on Android; the Sifteo stuff since I got a debrief on UX failures from one of the Sifteo-Cardio guys back when I was at PayPal; the general commercial failure of Lytro; etc. ad nauseum).

or

(b) god hell, these people don't know what the hell they are talking about and they seem to conflate usability with just having a bullet point laundry list of buzzword features. And they sure over use that most horrible of terms, 'intuitive'. And, uh, anything that is based on Bluetooth is likely to suck since Bluetooth pairing invariably sucks in my experience. And, uh, they list things that do not even exist yet, are not even available for actual purchase.

(and (c) they have some lovely typos.)

Any which way, it is pretty depressing. Yes, I get it, it is just b.s. marketing hype written by either ignorant or idiotic weasels, and I shouldn't let it bug me... and yet it does.