I think one can tell that an awful lot of businesses with supposedly good web presences are actually kind of selfish jerks. They aren't truly in it to give the customer what they actually want. BofA doesn't help me see how much of a car payment is going to principle, let alone let me dial that in. eBay doesn't let me search and sort and filter by seller rating. etc.

Of course some of that can be chalked up to just the general pathetic utter failure of UX across the board. Random e.g. how Maven Central's table of search results doesn't let me click on the date heading to sort by that column.